Dior Flower

Campaign

The

Brief

The Campaign Creative Brief

Brand: DIOR Makeup & Cosmetics

Campaign: Unveil Your Confidence: Dior’s Body Image Campaign

Description: a fake campaign project for Dior Beauty to support body image and raise awareness about eating disorders. The campaign focuses on empowering individuals to embrace their unique beauty, fostering self-confidence, and promoting a healthy attitude toward body image. Dior Beauty aims to inspire people or all ages, genders, and backgrounds by emphasizing that beauty comes in various forms and sizes.

Preliminary Media Ideas:

Campaign

Social Media Post
Web Ad
Magazine Ad
Billboard

Brand Research

Dior notes:

The House of Dior was built on the love of women and flowers.
Christian Dior drew inspiration, strength, and happiness from his gardens, whether in Granville or La Colle Noire.

THE FLOWERS OF DIOR

After 30 years of research, Dior has identified 9 flowers with exceptional properties and qualities and analyzed their skincare potential to transfer it to the skin
The Rose de Granville, which was chosen from among 40,000 varieties for its resilience and abundance of flowers, boasts a unique genomic heritage and extraordinary molecular richness.
These active ingredients are up to 4 times more biologically effective than retinoic acid on the youthful appearance of the skin.
The phoenix flower—named after its unique power of self-regeneration—blooms on the island of Madagascar. This flower infuses Capture Totale skincare with its strength.

Design Directions

Final Design System

For the Dior Beauty campaign promoting body positivity and beauty across various shapes, ages, and identities, I chose to utilize LTC Nicholas Cochin Pro and a grayscale color palette to maintain a cohesive and elevated aesthetic that aligns with Dior’s iconic branding. The font was selected because it mirrors Dior’s signature typeface, ensuring the campaign feels authentically connected to their luxury identity while also evoking a sense of timeless sophistication. The grayscale palette was intentionally chosen to convey a serious yet professional tone, reflecting Dior’s commitment to elegance and refinement. Together, these elements create a visually harmonious system that respects the brand’s legacy while reinforcing the campaign’s empowering and inclusive message.